After merging with another agency, the CIA expanded their lines of business to a more higher end clientele. To engage and attract that demographic, they needed a set of collateral material that was more sophisticated and spoken direct to the demographic.

Quality and luxury was the driving force, yet the designs needed to stay within past branding. Finding the balance between the two was done with more elegant and modern type setting and type choices.

The bold colors of blue, red and white were combined with a more elegant image and type choices.