Client
E.H. HOWARD
Project
FIND YOUR BETTY
WORKBOOK DESIGN
Problem To Solve
Create an easy to use tool to assist in helping businesses develop a professional brand. It needed to be easy to use and understand and not steeped in business and design jargon.
Solution
Looking at field guides, vintage workbooks and current business self-help books, the goal was to create something that felt familiar, fun but produced tangible results.
Software
InDesign, Illustrator, Photoshop
Click on any image to enlarge
How do you make branding and marketing fun, exciting and appealing to small business? That was the question that drove each and every design decision.
Tapping into a sense of familiarity and nostalgia, a modern twist was added to keep the designs fresh and exciting. Every page was designed to not only help business owners learn how to brand and market themselves, but keep them excited and motivated at the same time and throughout the process.
COMPLEX CONTENT
SIMPLY PRESENTED
FUN
EASY TO USE
How do you make branding and marketing fun, exciting and appealing to small business? That was the question that drove each and every design decision.
Tapping into a sense of familiarity and nostalgia, a modern twist was added to keep the designs fresh and exciting. Every page was designed to not only help business owners learn how to brand and market themselves, but keep them excited and motivated at the same time and throughout the process.
