AND MARKETING DESIGN
Problem To Solve
After ten years in business, and with an expansion on the horizon, Faster Fitness needed a logo update that felt modern, was dynamic and easy to scale and apply.
InDesign, Illustrator, Photoshop
Click on any image to enlarge
Looking to not drift too far from the established branding, a more user friendly, and energetic design was called for. Moving from the original yellow of the wordmark to a more dynamic orange helped with building energy and excitement.
Contrast between the parts of the wordmark was increased to help with legibility and readability at smaller sizes.
Final Wordmark Desgin
Wordmark Applied to Promotional Materials
Updated Price List Designs
Incorporating New Wordmark
First Pass Drafts