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Problem To Solve
Create an easy to use tool to assist in helping businesses develop a professional brand. It needed to be easy to use and understand and not steeped in business and design jargon.
Looking at field guides, vintage workbooks and current business self-help books, the goal was to create something that felt familiar, fun but produced tangible results.
InDesign, Illustrator, Photoshop
Given that the core demographic for PIH was seniors, content needed to be presented in an easy to use and clear format. Users needed to find the answers they were looking for quickly and easily.
TO INCREASE ENGAGEMENT