VAL & MIKE'S AUTO BODY
Problem To Solve
Having built a strong base of women clientele, Val & Mike needed collateral materials that spoke to the demographic more than traditional auto repairs shops would provide.
Bold colors, fun and playful layouts and creative type choices was the answer. Building around the established logo, which had a long family history, the idea was to create something someone would not only engage with, but was interested in receiving.
InDesign, Illustrator, Photoshop
Click on any image to enlarge
With a predominantly female staff and clientele, Val & Mike needed something that spoke to the demographic, but wasn't the same old, same old from other auto repair shops. They needed something that stood out from the crowd, but wasn't too far off. Clean bold deigns, backed with color was the answer.
YET STILL APPEALING
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